As for the rush timeline of delivery, I collected inspirations right from client and did a little research on how other AI platforms' styles tend to be. I could see similarities in the way AI platforms use futuristic & universal pattern to promote the functionality of their tools. As direct competitors of Tugan.AI are not quite keeping up with this style, it would be a huge bonus if Tugan.AI can deliver that feel for users.
I then conducted a visual direction and presented it to the clients. They were happy and didn't request any changes. The visual direction phase seemed to be a success:
Normally, when I successfully presented the visual direction and geot clients approved, I will have a more easy time delivering UI design. But this case is different. I designed a quick draft following the visual direction, but the output was not what they expected. It's too complicated and visual highlights are everywhere:
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Visual direction is always beautifully presented, so clients may have an easy time approve it. To help clients better assess the visual direction, we can go further and make a very simple draft of that direction with client product's content.
But I still think that I was lucky because I delivered the first draft quickly instead of only delivering after completing the whole module. That still saved lots of time. Eventually, I was able to crafted the style that matched my clients' expectation. It still looked good, in a simpler and leaner way.
After being able to get on the same page with clients about the style, I could deliver the other modules more and more quickly. The process was getting more and more seamless.
